Target Audience Research

When starting the planning phase of our two minute film opening, first of all my group had to research target audiences. This is the research which my group and I found when looking for possible target audiences...

 

 Film Certificates

 

Nobody younger than 12 can rent or buy a 12-rated VHS, DVD, Blu-ray Disc, UMD or game. Films in this category may include infrequent drugs, infrequent use of strong language, brief nudity, discreet sexual activity, and moderate violence.

Films under this category can contain adult themes, hard drugs, strong language, moderate-strong violence/sex references, and mild non-detailed sex activity.

Only adults are admitted. Nobody younger than 18 can rent or buy an 18-rated VHS, DVD, Blu-ray Disc, UMD or game, or watch a film in the cinema with this rating. Films under this category do not have limitation on the bad language that is used. Hard drugs are generally allowed, and a strong violence/sex reference along with strong sexual activity is also allowed. Scenes of strong real sex may be permitted if justified by the context.

By looking at the film certificates I feel the appropriate film certificate for our audience will be 15 as it will contain the conventions of a thriller opening, for example strong language and moderate-strong violence.

Conventions of a Thriller

The crimes that must be prevented are serial or mass murder, terrorism, assassination, or the overthrow of governments. Jeopardy and violent confrontations are standard plot elements in the genre.